You could be paying heavily for anti-wrinkle creams that don’t really work, say researchers in the US. Women here say they want the luxe treatment
Researchers who tried out the cream for 12 weeks on women between the age of 30 and 70,
found the luxury products smoothed out some fine lines and wrinkles, but were only able to
reduce the average depth of wrinkles by less than 10 per cent, a change barely
visible to the naked eye. In fact, two inexpensive brands of cream turned out to be
the most powerful anti-wrinkle formulations and researchers concluded that there is no
correlation between the price and effectiveness.
Can’t resist a divine face cream that promises a zero wrinkle face and a blemish free T-zone? Or an anti-wrinkle formula with the delicious fragrance of pink grapefruit and ylang ylang?
You may be paying only for the perfume and the texture of the cream, say beauty experts who are going by new research on the subject. A study done by a US consumer reports magazine reported that a regular cream might be more effective in reducing wrinkles than a premium product.
Despite the study’s findings, most women are unconvinced. Says style expert Sheetal Sharma, "A premium cream makes me feel better. I look for many things when I’m buying an anti-wrinkle cream – it has to be waterbased, contain ceramides and have an SPF of 30. This kind of combination is not available in a regular cream. I don’t mind spending extra on my skin.”
Adds communications consultant Pratichi T, "Frankly, I would question the research because many studies are conducted with vested interests. Also, I believe that if something costs a lot, there is a premium value, by way of expensive ingredients or long term research. I would continue using luxury brands.”
But are these creams as good as they claim to be? Says beauty expert Leila Sharma, "We are taught in beauty school that nothing goes into the inner layers of the skin unless it is injected or ‘sent in’ with the aid of electricity. What we are treating with creams is the surface and this is
made up of dead cells. A cream works on those cells by hydrating them, making sure they are artificially plumped. So as long as you are using a product to add bulk to the wrinkles and improve the surface, that will do.”
According to dermatologist Dr Anil Abraham, a lot of the time consumers are paying for a brand name. "You usually pay for the feel-good factor of the cream. I’ve noticed among patients that they don’t want to use a medicated cream but are happy to accept a commercial one because companies make them consumer-friendly. It’s not entirely possible to conduct research on creams like this on women because each woman differs from the other in so many ways. But what everyone should do is check with a doctor before using a cosmetic cream instead of buying them over the counter.”
Adds beauty expert Manjul Gupta, "I don’t think it’s a question of whether you should use cheap or premium products, but whether it suits you. An ordinary cream can work wonders for you if it suits your skin conditions or it could be a luxury product that is best for you. You have to decide with the help of a professional.”