Mukesh Ambani-led Reliance Industries Limited had a bevy of announcements centered around Jio on Friday. Friday was also supposedly the last day before Jio starts charging customers to avail its 4G services. The company informed that its promotional Prime offer had received a whopping 7.2 crore subscriptions in one month, and that it was extending its timeline to April 15, albeit with a slight twist.
Reliance Jio has extended the deadline for purchasing its Jio Prime membership plan as well as Rs 303 and other plans till April 15.
Customers who could not enroll for Jio Prime by March 31 for whatever reason can still do so by paying Rs 99 along with their first purchase of Jio’s Rs 303 and other plans till April 15, the company in a statement said.
Further, Jio has also announced that every Jio Prime member who makes a recharge using Jio’s Rs. 303 plan (which gives you 28GB of data for a 28-day period, capped at 1GB per day), or any of Jio’s higher value plans, will get an additional three month’s of complimentary service - the paid plans will only start in July as long as you subscribe to Jio Prime and purchase the Rs. 303 recharge before April 15. If you’ve already subscribed to Prime and bought a recharge, you will still get the Summer Surprise without any further action.
Reliance Jio Infocomm has announced over 72 million of its customers have signed up for Jio Prime in one month. The company claims it is "one of the most successful customer privilege programmes anywhere in the world.”
"Every Jio Prime member, when they make their first paid recharge prior to April 15 using Jio's Rs 303 plan (or any higher value plan) will get services for the initial 3 months on a complimentary basis," the company added. The paid tariff plan will be applied only in July, after the expiry of the complimentary service.
"In India, we have the fine tradition of shagun - offering gifts on auspicious occasions," he added. "For us, your first recharge is an auspicious moment. Therefore, we want to offer a token of our appreciation - the Jio Summer Surprise."
The company added that the Jio Summer Surprise is going to be just the first of "many” surprises for Prime members.
"This extension will provide the necessary breathing room for users to avoid service disruption during the transition from free to paid services," the company said.
"I want to personally thank you for choosing Jio, and for being a founding member of the Jio movement. A movement to transform India. A movement to empower and enrich each one of you with the revolutionary power and possibilities of Digital Life,” said Mukesh Ambani, Chairman of Reliance Industries in a press statement.
On February 21, Ambani announced Prime membership for on board customers on a payment of a one-time fee of Rs 99. The membership, available for one year, gives the customers an option to choose from multiple data packs starting from Rs 149.